Online Marketing Services
We are not a web marketing service bureau - meaning we don't place online ads, send emails, or pitch press releases for you. Rather, we help you leverage the full power of your Drupal website to ease the work of online marketing. Drupal has always been oriented toward the interconnected community and social potential of the web and, over the years, has developed quite a powerful arsenal of technology and tools. Our online marketing services help you maximize Drupal's capabilities in the following areas to serve your Catholic organization's particular internet marketing (evangelization) needs.
Search Engine Optimization (SEO)
Organic search is the means by which most people find information on the web. It is conducted by search engines, like Google, which return the natural results of matching search terms with indexed website content. Unlike paid search results, organic search listing and linking is free, making it the most affordable way to drive traffic to your site. But because it is free, the competition for the top listing spots is intense. Naturally, you want your Catholic website listing above the others, so that it's easier for people to find you. This is where Search Engine Optimization (SEO) comes in. We can help you develop and executed an SEO program, tailored to your particular stakeholder and audience needs, that will improve your listing position and significantly increase traffic to your website.
Social Media Marketing (SMM)
If marketing is about building relationships, then online social media is the ultimate marketing mechanism. Never before has there been such an elegant means for connecting and sharing with individual persons on such a large scale. We can help you identify the social media channels that are right for your Catholic organization, develop a strategy for serving your connections, establish effective practices, and implement useful time-saving tools. Regardless of which or how many social media services you use, Drupal provides powerful integration tools that make the maintenance of your social media vitality as easy as possible.
Content Syndication and Sharing
Syndication makes website content available to other websites and applications. It benefits both the websites providing content and the websites displaying it. The receiving site (the feed aggregator) gains more current and relevant content, which is attractive to users. The transmitting site (the feed generator) gains exposure and backlinks across numerous online aggregators. Some popular aggregators can facilitate higher search engine rankings for your content, and thereby increase awareness of and traffic on your site. We can help you find ways to leverage content syndication for increasing the visibility of your Catholic website.
Email Marketing
Marketing through email enables you to reach highly targeted audiences and capture their undivided attention. By sending timely, highly relevant messages to opt-in subscribers, your email program can boost sales, drive website traffic, and increase peer-to-peer referrals. We can help your Catholic organization develop an email marketing strategy with value based incentives to entice your users to provide you with the permission and personal information you need. In addition, we can help you choose and implement the right Drupal email marketing management tool for your needs.